Privacy policy

Last Updated: August 19, 2025

Blaze Gifts operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a curated shopping experience (collectively referred to as the "Service"). Blaze Gifts is powered by Shopify, enabling us to deliver the Service to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make purchases through the Service, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies you or another individual or is reasonably linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot reasonably identify or be linked to you. Depending on how you use the Service, your country of residence, and applicable laws, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Details: Including your name, address, billing address, shipping address, phone number, and email address.
  • Financial Information: Including credit/debit card numbers, payment card details, transaction details, payment methods, payment confirmations, and other payment-related information.
  • Account Information: Including your username, password, security questions, preferences, and general settings.
  • Transaction Information: Including products you browse, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
  • Communication Records: Including information you provide when contacting us, such as customer support inquiries.
  • Device Information: Including details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information: Including data about how you use the Service, such as when and how you browse or interact with it.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, access or use the Service, contact us, or otherwise provide us with personal information.
  • Automatically through the Service: Including information collected from your device when you use our products/services or visit our website, as well as data obtained via cookies and similar technologies.
  • From our service providers: Including when we engage them to provide specific services or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the services you use, we may use personal information for the following purposes:

  • Providing, Customizing, and Improving the Service: We use your personal information to deliver the Service, including fulfilling contracts with you, processing payments, shipping orders, remembering your preferences, sending account-related notifications, handling purchases/returns/exchanges, creating and managing your account, arranging deliveries, assisting with returns, enabling reviews, and personalizing your shopping experience (e.g., recommending products based on your purchase history)
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending emails, SMS, or mail with offers, and displaying online ads for products/services based on your past purchases, cart activity, or other interactions with the Service.
  • Security and Fraud Prevention: We use your personal information to verify your account, ensure secure payments and shopping, detect and prevent fraud or malicious activities, protect public safety, and maintain Service security. If you register an account, you are responsible for safeguarding your credentials. We strongly advise against sharing your username, password, or access details with others.
  • Communicating with You: We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship.
  • Legal Compliance: We use your personal information to comply with applicable laws, respond to legal requests (e.g., from law enforcement or government agencies), investigate civil or legal disputes, or address potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes within the scope of this Privacy Policy, including:

  • To Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, shipping, and logistics).
  • To business and marketing partners for marketing services and targeted advertising. For example, we collaborate with third-party services via Shopify to personalize ads based on your online activity across different merchants and websites. Our partners use your information per their respective privacy policies. Depending on your location, you may have the right to opt out of such sharing for targeted advertising. To exercise this right, click here.
  • When you instruct, request, or consent to sharing specific information with third parties (e.g., for product shipping or via social media integrations).
  • Within our affiliates or corporate group.
  • In business transactions (e.g., mergers or bankruptcy), to comply with legal obligations (e.g., subpoenas, warrants), enforce terms/policies, or protect the Service, our rights, or users’ rights.

Relationship with Shopify

The Service is hosted by Shopify, which collects and processes personal information about your access and usage to provide and improve the Service. Information you submit may be transferred to and shared with Shopify and third parties outside your country. Additionally, to enhance our business, we use certain Shopify features that integrate data from your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal information, including responding to requests regarding your rights. For details on how Shopify uses your information and your rights, visit Shopify’s Consumer Privacy Policy. Depending on your location, you may exercise certain rights here.

Third-Party Websites and Links

The Service may contain links to third-party websites or platforms. If you visit sites not affiliated with or controlled by us, review their privacy and security policies. We are not responsible for their privacy practices or the accuracy, completeness, or reliability of their content. Information you share on public/semi-public platforms (e.g., social media) may be viewed by others, and its use is unrestricted. Providing links does not imply endorsement unless stated otherwise on the Service.

Children’s Data

The Service is not intended for children, and we do not knowingly collect personal information from minors in your jurisdiction. If you are a parent/guardian and believe your child has provided us with personal information, contact us to request deletion. As of this Privacy Policy’s effective date, we do not "sell" or "share" (as defined by applicable laws) personal information of minors under 16.

Data Security and Retention

No security measure is foolproof, and we cannot guarantee "absolute security." Additionally, information transmitted to us may not be secure. We advise against sending sensitive/confidential information through insecure channels.

We retain personal information as long as necessary to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce contracts/policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in specific cases. We may deny requests where legally permitted.

  • Access/Right to Know: You may request access to the personal information we hold about you.
  • Deletion: You may request deletion of your personal information.
  • Correction: You may request correction of inaccurate personal information.
  • Portability: In certain cases, you may request a copy of your personal information in a portable format.
  • Opt-Out of Targeted Advertising: Depending on your location, you may opt out of the "sale" or "sharing" of personal information or object to its use for "targeted advertising" (as defined by applicable laws). To opt out, click here. If you access our website with the "Global Privacy Control" (GPC) opt-out signal enabled, we will automatically recognize your request based on your location. If we can link the signal to a Shopify account, the opt-out will apply to that account. Learn more about GPC here. We do not respond to other "Do Not Track" signals.
  • Manage Communications: You may unsubscribe from promotional emails via the link in our messages. Opting out does not affect non-promotional communications (e.g., account/order notifications).

If you reside in the UK or European Economic Area, you may also have the following rights (subject to exceptions):

  • Object to or Restrict Processing: You may request that we stop or limit processing for specific purposes.
  • Withdraw Consent: If we process your information based on consent, you may withdraw it at any time (without affecting prior processing).

To exercise any rights, contact us via the Service or at service@blazegifts.com. For details on Shopify’s data practices and your rights, visit Shopify Privacy.

We will not discriminate against you for exercising your rights. Depending on applicable laws, we may need to verify your identity before processing requests. You may designate an authorized agent to submit requests on your behalf, but we may require proof of authorization and direct identity verification. We will respond within legally required timeframes.

Complaints

If you have concerns about our handling of your personal information, contact us at service@blazegifts.com. Depending on your location, you may appeal our decision or file a complaint with your local data protection authority. For EEA residents, a list of authorities is available here.

International Transfers

We may transfer, store, or process your personal information outside your country.

If we transfer data outside the EEA or UK, we will use approved mechanisms (e.g., EU Standard Contractual Clauses or UK equivalents) unless the destination country ensures an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. Revised versions will be posted here with an updated "Last Updated" date, and we will provide notice as required by law.

Contact Us

For questions about our privacy practices, this policy, or to exercise your rights, email service@blazegifts.com or write to:

Blaze Gifts

61 Bridge Street, Suite 10080

Kington, WLS, HR5 3DJ

United Kingdom

Under applicable data protection laws, we are the data controller for your personal information.